CREATIVE TEAM LEADERSHIP
Strategy, Direction,
Brand Building,
eCom, & AI Visuals
New York based Executive Creative Director leading brand systems and teams. Expert in AI Generative Visuals, Video Content and Automation Workflows for eCommerce, and Advertising/Marketing 360 Campaigns.
Years of Creative Leadership
Across Fashion, Retail, & Ecommerce
%
Reduction in Production Costs
Through Automation & Workflow Optimization
Conversion & Engagement Boost
Post Brand Design & UX Overhaul
Visual Assets Created
Across eCom, Social, and AI Content
WHAT I DO
Creative Direction
Lead end-to-end creative from strategy through launch to brand, digital, retail, and content experiences.
Brand Strategy
Bring brands to life through clear voice, strong visuals, and audience connection across every touchpoint.
360 Campaigns
Develop integrated campaigns spanning social, eCommerce, retail, print, OOH, and experiential.
eCommerce / UX
Design Shopify Plus and digital experiences that connect brand storytelling with usability and conversion.
AI Visual Solutions
Use AI-driven workflows and visual generation to accelerate concepting, content systems, and production.
Team Leadership
Build, mentor, and align creative teams, stakeholders, and partners around a clear unitfied vision.
FEATURED PROJECTS
View All Projects →
BASIC NOTEPAD APP
Creative Direction, IP, Branding, UX
Role: Creative Director, UX
Scope: Created the full product concept, brand identity, logo, app UX/UI, wireframes, user flows, and MVP prototype.
Result: Built a complete branded MVP designed to pitch, validate, and commercialize the app concept.
ALL PEOPLE FREE
Creative Direction, Branding, AI Visuals
Role: Creative Director
Scope: Developed the documentary’s visual identity and AI-generated visuals to design the official documentary poster.
Result: A cohesive, story-driven creative platform that strengthened the film’s message across touchpoints.
COVER GIRL / YUMMY BLUR
Creative Direction, AI Visuals, Campaign Concept
Role: Creative Director, AI Visual Design
Scope: Created AI-generated beauty campaign visuals with product-forward art direction, social-ready layouts, and branded campaign styling.
Result: A polished AI-driven campaign visual system template.
ALB VODKA
Creative Direction, Shopify, Packaging, Paid Media
Role: Creative Director
Scope: Led Shopify, paid media creative, packaging, retail displays, 3D visuals, decks, and guerrilla marketing campaigns.
Result: A premium creative platform supporting brand visibility, sales, and campaign execution.
U.S. POLO ASSN.
Shopify Plus eCommerce, AI Creative, UX/UI Design
Role: Creative Lead, eCommerce Creative Direction
Scope: Led Shopify Plus UX/UI, content strategy, digital merchandising, and scalable eCommerce creative systems.
Result: A 2x lift in conversion and engagement while elevating the customer experience. And AI-Gen fashion visuals.
EARL JEAN
Branding, Art Direction, Fashion Creative
Role: Creative Director, Branding
Scope: Directed fashion campaign visuals, brand storytelling, layouts, and promotional creative for the Earl Jean denim brand.
Result: Created a cohesive campaign look that strengthened the brand’s premium fashion positioning.
LANCÔME / ABSOLUE
Creative Direction, AI Visuals, UGC Campaign Concept
Role: Creative Director, AI Content Strategist
Scope: Develop a scalable AI influencer system with consistent character continuity to power weekly TikTok content pipeline.
Result: Platform-native UGC content that’s brand-consistent, creator-authentic, and fully repeatable without a single live shoot.
DUDA PENTEADO / DPFD
Creative Direction, Branding, eCommerce
Role: Creative Director, Brand Identity & Digital Design
Scope: Developed full brand identity for DPFD for the artist’s Shopify store and digital platforms.
Result: A cohesive, contemporary brand system that scales across products, platforms, and campaigns.
LEMME / GUMMIES
Creative Direction, AI Visuals, UGC Campaign Concept
Role: Creative Director, AI Content Strategist
Scope: AI-generated UGC video concept depicting brand-authentic social moments with AI spokesmodels.
Result: Scalable, shoot-free social content for paid and organic placements.
HOW I WORK
I lead with a balance of stratigic clarity and hands-on craft, aligning teams around a strong creative point of view while pushing work forward with speed, taste, and precision.
Strategy First
Clear thinking that connects business goals to creative opportunities.
Craft & Execution
Obsessed with the details that elevate ideas into culture-shaping work.
Collaborative Leader
Empowering teams and partners to do their best work and deliver measurable impact.
CREATE SOMETHING REMARKABLE
Let’s Connect.
I’m always interested in new opportunities
and collaborations. Drop me a line.
