Art,
Design,
& Flow.
What began as a calling in the visual arts and graphic design grew into a multidisciplinary career leading creative teams and producing photography, digital content, product visuals, and campaign work. I focus on building visual systems and collaborating with artists, agencies, and production partners to create clear, cohesive, and elevated brand experiences.
A.I. Design
AI creative that combines advanced image and video generation, retouching, and automated workflows to elevate visual storytelling.
- Advanced AI-driven imaging, brand visuals, and content development
- Strategic prompt engineering
- AI workflow training for internal teams
- Automated content systems for social media, marketing, and sales funnels
- AI-enhanced product visuals, campaign assets, and editorial imagery
Digital / Web Design
Award-winning digital and interactive design for global brands, built on clear UX/UI principles, refined visual systems, and collaboration with talented artists.
- Digital art and brand marketing content
- Website wireframing and user flow MVPs
- UX/UI design and frameworks
- WCAG and ADA compliant user experiences
- End-to-end Shopify e-commerce design, performance optimization, and team training
Strategic Branding
My approach builds the structure behind a brand’s story. By defining its core principles, messaging, and visual guidelines, I create systems that guide every touchpoint. The result is a unified visual language that supports the brand’s story and tone.
3D / CGI Visualizations
Advanced 3D visualization and in-scale photorealistic renderings that accelerate decision-making and deliver elevated aesthetics across product and brand visuals
- Product Visualization: High-fidelity 3D renderings for marketing, sales and partners, strictly adhering to brand guidelines and technical specifications
. - Rapid Prototyping & Spatial Design: In-scale visualizations of retail and experiential environments, and product concepts to streamline production processes.
- Sales & Pitch Strategy: Photorealistic mockups for CPG and PDQ displays tailored for executive presentations and product sales pitches.
Photography / Video
From directing and shooting complex on-location shoots to overseeing high-volume in-house studios, my focuses is elevating visual narratives through high-quality content for e-commerce, campaigns, retail visuals, packaging, advertising, social, and marketing.
- Art Direction & Production: Studio and on-location shoots for major fashion and consumer campaigns, including the management of talent and complex production logistics
. - Lighting & Tone: A meticulous eye for detail to craft the precise lighting, mood, and atmosphere that uphold a cohesive, elevated look that aligns with the strategic brand vision.
- Motion Graphics & Video: Overseeing video production and motion graphics for digital campaigns and social media
. - Studio Operations: Establishing efficient studio workflows and style guides for e-commerce, social media and marketing campaigns.
Creative Direction
Charles Flores is a Creative Director, based in New York specializing in defining the creative expression for global consumer brands and leading the collaborative culture necessary for teams to thrive and deliver consistently premium execution.
- Holistic Campaign Leadership
- Creative operations and strategy
- Full scope content production
- Comprehensive brand identity guidelines
- Visuals, video, and digital design
- Cohesive multi-channel brand assets
Years of Creative Leadership
Across Fashion, Retail, & Ecommerce
%
Reduction in Production Costs
Through Automation & Workflow Optimization
Engagement Increase
Post Brand Design & UX Overhaul
Portfolio Selects
