Basic Notepad
IP and Brand Design

BASIC NOTEPAD is an original app concept and IP developed with long-term scalability in mind.

I developed the brand and identity system to feel familiar yet deliberate, stripping away visual noise to reinforce focus and usability. The identity balances utility and personality, supporting a scalable product ecosystem while staying true to the core idea that simple tools, when thoughtfully designed, can be powerful.

Culture Shift Podcast Brand Identity Design

I developed the complete brand identity for the Culture Shift Podcast, including the logo system and style guide.

The mark centers on a custom icon of a globe wearing headphones, framed within a modern, stylized speech bubble to represent global dialogue and cultural conversation. The logotype is set flush right, anchored by two horizontal bars that reference a stereo sound meter. These bars visually push and “shift” the word Shift to the right, reinforcing the podcast’s core idea of movement and cultural change.

DPFD
Brand Identity Design

DPFD is a fashion and design brand identity built around a custom monogram where D and P overlap to form an F. The unified symbol and modern wordmark create a cohesive, contemporary system designed to scale across products and platforms.

KNCT™
Brand Identity Design

KNCT™ (Kinetic Neuro Connection Theory) is an original IP and framework built on the principle that all experience and behavior originate at the nervous system.

The brand identity was designed to reflect this core idea. An arrow points back to the origin, symbolizing a return to the nervous system as the starting point. The connected letterforms intentionally reinforce the concept of connection. The central split represents the relationship between the conscious and unconscious.

Choice Trademark™
IP and Brand Design

CHOICE TRADEMARK™ is a brand built around clarity, confidence, and decisiveness.

I designed a custom wordmark that emphasizes consistency and precision, including a fully customized type system where the “O” is derived from the same shape as the “C”s. This subtle typographic decision reinforces cohesion and intent, creating a distinctive identity that is deliberate and purpose-built for an IP and trademark-focused holding company.

Sensory Kids
Brand Identity Design

The brand identity was designed to support a mission centered on children’s sensory and social development. The logo features a stylized color wheel representing six therapeutic processes, arranged to form a star in the negative space. This central star symbolizes the children themselves, positioned at the heart of the program, while the surrounding elements reflect the structured support guiding their growth.

The overall identity creates a visual system that feels inclusive, trustworthy, and purposeful.

Brandhq™
IP and Brand Design

Brandhq is the strategic branding division of Design Headquarters (DHQ).

The logo was designed to reinforce this relationship, with the logo integrating DHQ’s pentagon mark within the letter “B” and sharing the same color system and a subtle slit in the lower curve of the “B” mirrors the tail of the “Q” in the DHQ wordmark, creating a precise typographic link that signals alignment, continuity, and intentional system design.

All People Free Documentary Film
Brand Identity Design

The logo was designed around symbolism, structure, and continuity incorporating four iconic symbols drawn from “Winds of Freedom”, the film’s official art piece by director and artivist Duda Penteado. These symbols are arranged within a circular form to represent the cycles of labor, oppression, and the ongoing fight for freedom.

The words are curved along the top and bottom of the circle, creating a balanced, unified composition. The resulting identity system is deliberate and adaptable design.