Creative Direction • AI Design • Brand Strategy
Creative Direction • AI Design • Brand Strategy
CHARLES FLORES
Photography
- eCommerce / Editorial
- Fashion Campaign
- Product / Lifestyle
A.I. Design
- AI Image Generation
- AI Marketing / Automation
- AI Design Prompt Engineering
Video
- Storyboarding and Capture
- Social Media Content
- Editing
Digital / Web Design
- Wireframes / MVP Design
- Creative Assets Design
- Site Design / Shopify Theme Dev
- UX / UI / Optimization
Branding / Identity
- Logo Design
- Brand Guidelines
- Fashion Brand Books
- Brand Strategy
Visuals / Other
- Presentation Decks
- Event Visuals
- Print / Packaging Design
- Budgeting & Pjt. Mgmt.
Latest Work:
AI Image Enhancements
Blending creative direction with my AI image enhancement strategy, photos began as standard in-house studio shots. Then, using custom-engineered prompts, each photo was elevated into dynamic and visually compelling assets for eCommerce, print, social, and retail applications.
The results are not typical AI image generations. Every detail of the clothing is preserved, ensuring the fashion and styling remain true to the original shoot. My customized prompts and workflow create final visuals that reach true campaign-level quality that are indistinguishable from traditional photography.
Portfolio
Branding / Visuals
Brand identity development, logo systems, visual guidelines, packaging, print, and retail graphics.
A.I. Design
AI imaging for fashion, ecom, and product visuals. Custom prompt creation, advanced image enhancement, realistic retouching, and consistent brand-focused outputs for digital, social, and campaign use. AI automation for digital marketing campaigns.
3D Design
3D visualizations for retail environments, exhibit design, and product presentations that support creative direction and specs.
Corporate Marketing
Corporate communications, branding presentations, financial info design, infographics, and sales decks.
Digital / Web Design
Website and ecom design from wireframing to full development. Shopify store and theme design, custom coding, app UX/UI, MVP planning, and optimized creative asset production.
Photography / VIDEO
Ecom, editorial, fashion campaigns, product, luxury, lifestyle, and architectural photography. Set design, studio and lighting expertise, staff training, and social video content production.
Packaging / Print
Packaging, CPG, PDQs, specialty printing, POP displays, corrugated units, books, event and retail visuals and signs.
art / Experimental / other
A collection of mixed media, digital art, and the personal creative stuff I explore outside of client work.
“I have collaborated with Charles for more than 20 years on countless creative projects. I can always rely on him to elevate the visual and technical design in ways that align perfectly with my artistic vision. Together we’ve produced art exhibitions, avant-garde marketing, and experimental works that pushed the edge of creative technology. Our interactive art installation ‘Walking with Joka’ even earned the American Graphic Design Award. Charles is not only my trusted creative partner, he is one of my closest friends.”
– Duda Penteado, Artist
“Working with Charles on the SureAdvantage® website was an outstanding experience. He approached every challenge with clear problem solving and smart marketing insight. The animated banners he created were viewed by more than 3 million customers, and the website itself exceeded our expectations in both functionality and design. Charles made the entire process smooth and professional, and his post-launch support was exceptional. I truly appreciate his dedication, creativity, and partnership. A job very well done.”
– Brand Manager, P&G
About Charles
Charles Flores is a creative director and AI designer specializing in fashion and
e-commerce. He uses advanced AI workflows to create elevated visuals for brands.